Is the e-mail address field required for sending Guest Satisfaction Surveys?

• A. Yes
• B. No
• C. It depends
• D. Not Specified

Answer: (B)

The key idea is that sending a Guest Satisfaction Survey does not need an email address. In typical front office systems, surveys can be delivered through other channels or via a shareable link, even when an email isn’t on file. For example, you might send the survey via SMS, provide a direct link displayed in the guest portal, or share a link at check-out. Because these alternative delivery methods exist, requiring an email address would unnecessarily block sending in many cases, so the email field is not required. The other options would imply a mandatory email, conditional rules, or unspecified behavior, which doesn’t align with the common capability to dispatch surveys without relying on email.